5 Best Olive Young Products to Buy in Korea
If you’re looking for the best Olive Young products during your Korea trip, the huge selection can be overwhelming.
Olive Young is one of Korea’s best-known beauty retailers, with everything from skincare and makeup to haircare and health products.
As a Korean, I wouldn’t recommend filling your suitcase with every viral product you see. Instead, start with products that are popular in Korea and easy to add to your existing routine.
Here are five Olive Young products worth checking out.
1. Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum
If hydration is your priority, Torriden’s DIVE-IN Serum is an easy place to start.
This lightweight serum is built around hyaluronic acid and is designed to provide hydration without feeling overly heavy.
That makes it easy to use as part of both morning and evening skincare routines.
It’s not just social-media hype either. Torriden’s DIVE-IN Low Molecular Hyaluronic Acid Serum took first place in the essence/serum category at the 2025 Olive Young Awards.
It’s also still appearing prominently in Olive Young’s current rankings.
Recommended for: Travelers looking for a lightweight hydrating serum.
2. Round Lab Birch Juice Moisturizing Sunscreen
Sunscreen is one of the easiest K-beauty products to take home.
Round Lab’s Birch Juice Moisturizing Sunscreen is especially well known for combining daily sun protection with a moisturizing texture.
Rather than the thick feeling associated with some sunscreens, this one is designed more like a comfortable everyday skincare product.
It ranked first in the sun-care category at the 2025 Olive Young Awards and is still featured prominently in Olive Young’s current rankings.
If you want to buy just one practical Korean skincare product, sunscreen is a strong choice.
Recommended for: Daily sunscreen users who prefer a moisturizing finish.
3. Aestura ATOBARRIER365 Cream
If your skin tends to feel dry, Aestura’s ATOBARRIER365 Cream is another product worth looking for.
It’s a moisturizing cream designed for dry and sensitive-feeling skin and works particularly well as the final moisturizing step of a skincare routine.
Compared with trendy products that come and go quickly, Aestura has developed a strong reputation in Korea’s skincare market.
ATOBARRIER365 Cream also won first place in the cream category at the 2025 Olive Young Awards.
It’s a particularly interesting choice if you’re visiting Korea during the colder, drier months.
Recommended for: Dry skin and travelers looking for a richer moisturizer.
4. Mediheal Madecassoside Blemish Pad
Toner pads are another category you’ll see everywhere while browsing Olive Young products.
Mediheal’s Madecassoside Blemish Pad is one of the better-known options.
The pre-soaked pads make them convenient for people who don’t want to add several separate products to their routine.
They’re also easy to understand even if you’re relatively new to Korean skincare.
The product took first place in the pad category at the 2025 Olive Young Awards, while Mediheal’s pad products continue to appear in current Olive Young rankings.
Recommended for: Travelers interested in trying Korean toner pads.
5. Mediheal Essential Mask
If you’re buying gifts or don’t want to spend much, Korean sheet masks are hard to beat.
Mediheal is one of the names you’ll frequently see when browsing the mask section at Olive Young.
Sheet masks are lightweight, inexpensive compared with many full-size skincare products and easy to divide among friends after your trip.
As of September 2026, Mediheal Essential Masks are also sitting at the top of Olive Young’s overall online ranking.
This is the item I’d particularly recommend when you need several small Korean beauty souvenirs.
Recommended for: Gifts, first-time K-beauty shoppers and inexpensive souvenirs.
What Should You Buy at Olive Young?
You don’t need all five.
Choose according to what your skincare routine is missing:
Hydration → Torriden DIVE-IN Serum
Sun protection → Round Lab Birch Juice Sunscreen
Moisturizer → Aestura ATOBARRIER365 Cream
Toner pads → Mediheal Madecassoside Blemish Pad
Masks & gifts → Mediheal Essential Mask
This is much better than buying products simply because they’re displayed near the entrance.
Olive Young Shopping Tips
One thing you’ll quickly notice in Korea is that Olive Young runs plenty of promotions.
Sets, additional products and discounts can make the value very different from buying a single item.
Popular products can also appear in special packages, so check what is actually included before comparing prices.
And don’t feel like you need to buy everything at the first store you visit. Olive Young has many locations around major shopping areas in Seoul.
For tourists staying around Myeongdong, Hongdae or Gangnam, you’ll probably encounter another store during your trip.
Final Thoughts
Shopping for Olive Young products is one of the easiest ways to explore K-beauty while visiting Korea.
If it’s your first visit, I’d start with Torriden’s DIVE-IN Serum, Round Lab sunscreen, Aestura cream and Mediheal’s pads or masks rather than buying a huge skincare routine at once.
These five products cover hydration, moisturizing, sun protection and easy everyday skincare.
And most importantly, buy products that actually suit your skin rather than simply choosing whatever happens to be viral that week.
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